by Amber Malloy
In general, romance is the bastard child of the book world. It, hands down, makes the most money, but no one wants to admit they either read or write it. Men who dare to tread into this genre, such as Nicholas Sparks, coin their book’s "Women’s Fiction." This could be considered the first dark smudge against the genre. The second is the lack of diversity in this field. Whites have the upper hand in romance leads.
Black women read the most and we read most of everything; BBW, WWWM, BWBM, even WWBM, but whites are more selective. They don’t read POC (People of Color) leads because they don’t have to. Black romance was never as broad as white main stream books. Publishing houses figured only a certain type of romance is what Black woman craved, i.e Church, Gansta, or Urban. The cute and homey romances that white women bought were simply not in the cards for the rest of us. The problem with that is called stereotyping.
Marketing analytics would point to sales, and so would publishers. However, history has shown us that simply isn’t true. Publishers have what is called category romance, which is a type of story line they would like their authors to follow. It is their tried and true formula, it works for them. Anything outside of the norm just doesn’t get picked up. Nevertheless, famous authors have dispelled this type of book and a box format, i.e Zane and E. L. James. These women hit every best seller chart by self-publishing. Considered a one-off by industry standards of the time, they are now the blue print for erotic romance. Unfortunately, publishing is much like the movie industry in the argument that no one actually wants to go out on a limb. They would rather stick to what works for them.
When I first started writing, I didn’t see much call for interracial works. Thanks, in part to the television show Scandal, interracial romances have had a little boost. The pairing with a strong black woman lead and white man seemed foreign to most. Yet, interracial romance has been around for some time. What would help a lot of authors is for the genre to catch on with women outside of their race.
Black women read books with white leads wouldn’t it be awesome if white women could do the same?
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Amber's Newest Diverse Release: Fear Nothing
Years ago, Skye Everwood survived a vicious assault, and now, she’s losing her eyesight as she faces her worst nightmare… Her attacker is back to finish what he started.
When the love of her life unexpectedly shows up at her restaurant, she knows it’s not a coincidence. Skye never understood why Bodhi King disappeared after that fateful day. Their plans to get married went up in smoke, just like her dreams to stay in the JAG Core. Unsure if she can trust him with her heart—let alone her life—she searches to find answers to why he left in the first place.
Available Here: Amazon